January 14th, 2025

At SPARKLING SMILES FAMILY DENTAL PC we are committed to protecting your privacy and safeguarding the personal information you provide to us. This Privacy Policy explains how we collect, use, disclose, and protect your information in compliance with applicable privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA) and other relevant regulations.

By using our services or visiting our website, you agree to the practices outlined in this Privacy Policy.

1. Information We Collect

We collect personal information to provide dental care services to you and to comply with legal and regulatory requirements. The types of information we may collect include:

Personal Identifiable Information (PII):NameAddressDate of BirthEmail AddressPhone NumberInsurance InformationEmergency Contact InformationHealth and Treatment Information:Medical and dental historyTreatment plans and clinical notesDiagnostic images (X-rays, photos)Prescription informationBilling and payment historyPayment Information:Credit card or debit card details (processed securely through third-party payment processors)Website Usage Information (if applicable):IP addressDevice type and operating systemBrowser typeCookies and usage analytics data

2. How We Use Your Information

We use the information we collect for the following purposes:

To provide dental care services such as consultations, diagnoses, treatments, and

follow-ups. To

manage appointments, billing, and insurance claims, including verifying and processing insurance

benefits. To

communicate with you about appointment reminders, treatment updates, payment information, and other necessary communications related to your

care. To

improve our services by analyzing patient feedback, treatment outcomes, and operational

efficiencies. To

comply with legal and regulatory requirements, such as reporting certain information to healthcare regulators or insurance providers.

3. How We Protect Your Information

We are committed to ensuring that your personal information is secure. To prevent unauthorized access or disclosure, we have implemented physical, electronic, and managerial procedures to safeguard and secure the information we collect. These measures include:

Encrypted communication for transmitting sensitive

data. Secure

storage and access controls for patient records.Regular staff training on privacy and confidentiality.

4. Sharing Your Information

We may disclose your information in the following circumstances:

To healthcare providers or specialists involved in your treatment or

care. To

insurance companies for purposes of claims processing and

verification. To

regulatory bodies as required by law or to comply with legal

obligations. To

third-party service providers who assist us in business operations (e.g., billing companies, IT service providers) and who are bound by confidentiality agreements.For legal purposes, if necessary to protect the safety, rights, or property of our office, our patients, or others.

We do not sell or rent your personal information to third parties for marketing purposes.

5. Your Rights and Choices

You have the following rights regarding your personal information:

Access to Information: You have the right to request access to your personal health records and information we have collected about you.Correction of Information: If you believe any of the information we hold about you is incorrect, you may request corrections.Privacy Preferences: You may opt out of receiving marketing communications from us by following the instructions in any promotional emails.Request for Restrictions: You may request that we limit the use or disclosure of certain personal information under certain circumstances.

If you wish to exercise any of these rights, please contact us at the contact information provided below.

6. Use of Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your online experience and gather usage data. You can adjust your browser settings to refuse cookies or alert you when cookies are being sent. However, please note that some features of our website may not function properly without cookies.

7. Data Retention

We retain your personal information for as long as necessary to provide you with services, comply with legal obligations, resolve disputes, and enforce our agreements. When your information is no longer needed, we will securely delete or anonymize it.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or new services. We will post the updated Privacy Policy on our website with the effective date. Please review this policy periodically for any changes.

9. Contact Us

If you have any questions or concerns about this Privacy Policy or our practices regarding your personal information, please contact us at:

SPARKLING SMILES FAMILY DENTAL PC

Notice of Privacy Practices

If you are a patient of our office, you may also request a copy of our Notice of Privacy Practices, which provides more detailed information about how we handle your health information.

Thank you for trusting SPARKLING SMILES FAMILY DENTAL PC with your dental care. We value your privacy and are committed to protecting your personal information.